Mascots
Studio Ladle & Co
Year 2023
Role Mascot design
Cast 6 characters
Ladle & Co ran a winter campaign where the soup ingredients argued about who made the pot. Six characters, each drawn as one vegetable with one personality, built to animate cheaply and print on a carton. Lentil was the client's favourite and now lives on the packaging year-round.
Lentil · The small one · 90 cm
Chef Pat · Makes the pot · 172 cm
Carrot · Thinks it is in charge · 110 cm
Barley · A grain · 70 cm
Onion · Grumpy · 84 cm
Spoon · The referee · 130 cm
Lentil · turnaround
Lentil · expression sheet
Props · tomato red, carrot orange, cream and a leafy green